A history of Sunbeam/Rootes Group

[hottigr]

Hopefully, mostly accurate- although he doesn't seem to know all that much about Tigers:

 

[Theorangetiger]

I thought it was a pretty interesting talk on the history of Sunbeam/Rootes Group. Around the 12 minute mark they show what I believe is a newspaper ad from sometime around 1910. Does that SUNBEAM font look familiar?